Monday, 21 May 2018

Marketing mix 7 p's

Marketing Mix
The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determini...
Advantages • Proper reach • Increases profits • Customer satisfaction • Ensures survival of the product • Improves corpora...
Product A product or service is said to be a good that fulfills customers needs.
Product  What does the customer want from the product/service? What needs does it satisfy?  What features does it have t...
Price It is the amount of money that a consumer pays or is willing to pay for the product or service offered.
Place Place is concerned with various methods of transporting and storing goods, and then making them available for the cu...
Place  Where do buyers look for your product or service?  If they look in a store, what kind? A specialist boutique or i...
Promotion Promotion is the process of communicating with customers. It provides information to the customer that will assi...
Promotion • Where and when can you get across your marketing messages to your target market? • Will you reach your audienc...
People Customer service lies at the heart of modern service industries. People are an essential ingredient in service prov...
Proce ss This element of the marketing mix looks at the systems used to deliver the service. In customer service there are...
Physical Evidence Physical evidence is about where the service is being delivered from. It is particularly relevant to ret...
Conclusion The Service Marketing Mix involves Product, Price, Place, Promotion, People, Process and Physical Evidence. Fir...
Marketing mix 7 p's
Marketing mix 7 p's
Marketing mix 7 p's
Marketing mix 7 p's
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